For over 20 years, we have defined, developed and deployed high-performance, complex products and services in a wide variety of industries. We've delivered customer-facing market-driven initiatives as well as internal productivity-driven systems integrations. We can activate your current project, add horsepower to meet your deadlines, or help get a derailed project back on track.

Product Strategy

For NextMark.com we helped develop a five-year product development strategy that aligned internal resources, communicated to external investors, and focused marketing messages. We listened to the marketplace requirements, surveyed the broad array of possible technical solutions and guided the product development priorities to best meet customer demands. The result was a set of products that solved specific customer problems and generated initial revenue upon launch.

Product Development

For Gregory S. Franklin Associates we developed the web version of their QIA™ qualitative media analysis system.

Sales and Acquisition

For NextMark.com we also supported marketing and sales efforts to educate customers about a new Internet-based approach to direct marketing list research and management. Through presentations, demonstrations, proposals and staff coaching, we brought customers down the aisle so that sales could close deals. Our ability to explain highly technical details in relation to business goals, and to coach internal staff in technical concepts, made this an especially productive engagement.

Relationship Building Software

For Dartmouth College Development Communications we created software to automatically manage an online Honor Roll of Donors. By taking a weekly export from a sophisticated database and automatically turning that raw data into a series of branded web pages, browsable by fiscal year, class year and donor level, Dartmouth builds stronger connections with its constituents.

Requirements Analysis and Vendor Evaluation

For Fluent, Inc. we worked with Gregory S. Franklin Associates and conducted an extensive internal requirements analysis for a Unix-based customer relationship management application. We conducted internal interviews that drove a consensus decision, selected vendors for further evaluation, managed the proposal process, and provided a strategic deployment roadmap. The chosen system operated during years of rapid growth which included several corporate acquisitions.

Strategic Custom Software

For North East Environmental Products, we created the Modeler software application. In addition to streamlining internal workflow and saving hours of manual effort, the software also positioned the company as a progressive, leading-edge supplier in their market. In a clever strategy twist, the software, which was sold for $75 to prospects and customers, engaged sales prospects to pre-engineer the products allowing the internal salespeople to simply verify the work, rather than start from scratch on each bid. In turn, this contributed to rapid revenue growth while holding down the employee count. And, icing on the cake, software sales were strong enough to break even on the development costs. This is an excellent example of using custom software as a strategic competitive tool.

Qualitative Marketing

Also for NextMark.com, we helped launch both the company in 2000 and the first products in 2001. We defined and delivered an initial marketing effort including a four-color brochure, product sheets, website, trade-show booth, and promotional email. We carefully positioned the company, wrote or co-wrote much of the marketing copy, and used extensive relationship-building to create trust in the direct marketing industry, where 15 years experience is typically required for credibility. One year later NextMark launched two advanced web applications that were well received by progressive 'lighthouse' customers, quickly bringing the company to initial revenue generation.

Kudos all around. —Michael Golden, Comptroller, State of Maryland

We now have the capability to change what we want to say and show on a daily, hourly or minute-by-minute basis. This capability fires up our marketing instincts. Now add on top of that the new ideas you and I developed yesterday on how to link our web site through PivotCMS to Google AdWords and our e-mail direct marketing efforts, and it is clear Pivot has moved us into a whole new level of self-directed and managed e-marketing that we had not envisioned. Great stuff! —Greg Franklin, President, GSFA Associates, LLC

We collaborated with XeniumGroup on a large multi-user custom database software project. They had an outstanding ability to manage the project, achieving consensus among the purchasing, engineering, and sales departments, and acting as the 'user advocate' in the software design process. XeniumGroup had key insights into the technical challenges and worked with us closely to formulate solutions that made the application successful in the day-to-day operation of the client. —Richard Dweck, President, 3RD Millennium, Inc.

Start working with XeniumGroup today:
• Call Michael Yacavone at 802-526-2203 to begin a dialogue about your project.
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